Martin Goldfarb

Marketing tycoon Martin Goldfarb has made tremendous contributions to public life and the business world. A sociologist by training, he is an expert in human behaviour as it relates to the marketplace. A leading figure in marketing since the 1960s, he is the founder of Goldfarb Intelligence Marketing, an internationally renowned market research firm. He has consulted for numerous high-profile international brands, including Ford and DeBeers, and served as the official pollster for the Liberal Party of Canada for nearly 20 years. Goldfarb has also dedicated considerable energy to philanthropic activities as a foundational supporter of several arts and educational institutions.